Everyone is affected by breast cancer, which is why Real Men Wear Pink exists, raising awareness and money to support their mission to save more lives from breast cancer. As part of the American Cancer Society, Real Men Wear Pink funds and conducts research, supports patients, and spreads the word about prevention. In addition to being a leader in significant cancer breakthroughs, the organization supports the community by providing many services for cancer patients in need such as giving rides to hospital, treatment, and doctor’s appointments. Being involved in this organization gives us an opportunity to be involved in the fight against breast cancer. In this effort, 50% of our profits from the Digital Excellence Awards in the first year are directed toward Real Men Wear Pink.