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The Direct Marketing News is a website and magazine that covers the direct, interactive, and database marketing sectors. It is the go-to resource for innovative marketers focused on results-driven strategies and trends that facilitate multichannel marketing. The website provides daily online news, analysis, case studies, and blogs on everything from big data, marketing automation, and retail, to integrated strategies, email, print, social media, and hot creative campaigns. The monthly print edition of Direct Marketing News reaches a BPA-audited print circulation of more than 45,000 top-level marketers. Direct Marketing News also offers virtual events, webcasts, live events, daily and weekly newsletters, an iPad app and digital edition, in-person roundtables, in-depth print supplements, and a comprehensive online directory of agencies and services providers in digital and direct forms.