Odyssey Group Wealth Advisors is a successful wealth management and financial advising firm located in Lancaster, Pennsylvania. The Odyssey team reached out to Gaenzle Marketing to help with strategic marketing direction and a website redesign as the firm looked to enhance their brand as they continued to expand within the region.
Gaenzle Marketing worked to define audience personas, develop brand messaging, and build a website that spoke to the four target client personas for the wealth management firm. Our team wrote all of the copy on the website as well as designed the site, built out the user experience, and worked with the extremely talented team at Odyssey Group on a powerful editorial strategy.
Our efforts helped to triple domain authority and boost website traffic by approximately 150%. We also designed landing pages with helpful checklist downloads and strong CTAs to bring prospective clients into the communication flow.