IFTA

Interactive Fitness Trainers of America (IFTA) delivers training, resources, and certifications for personal trainers since 1993. The personal training certifications coordinated by IFTA are the most advanced, internationally recognized and educational programs available.

With an industry that requires a fast-paced and flexible website, their old and outdated site was neither. Their old website was difficult to navigate with slow-loading pages, and it wasn’t optimized for mobile use, which turned away prospective trainers, provided no credibility and limited their growth.

Their new website needed to not only showcase their training courses and certifications, but also needed to have the ability to purchase and download these courses on all platforms, and do it quickly.