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MCS ultimately desired to enhance their website to not only mirror the prestige of their programs, but to make it easier for both prospective and current parents to find the information they needed on the website. For example, they desired for users to easily schedule a tour, apply, or donate to the school with a few clicks of a button. In addition, they desired to optimize their website and implement other digital marketing tactics to continue to increase their business’ search engine visibility.

In order to resolve these issues and achieve their goals, MCS knew that they would need a new, modern, mobile-friendly website with simple navigation, along with the help of other tactics to expand their digital footprint.

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from Raleigh, North Carolina

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