Fair Folk

About Fair Folk

Back in 2014, Fair Folk founders Jon Casey and Kevin Cimo identified a problem – the ad agency model wasn’t adapting to accomodate the rapidly evolving advertising landscape. With the growing digital space and the increasing number of brand touch points, brands needed to be as savvy as their consumers. Brands didn’t want to put all of their eggs in TV’s basket anymore. Rather than pouring annual budgets into a single 30 second TV spot, there was an emerging appetite to continually produce content that would create ongoing opportunities for consumers to connect with brands. This could only be achieved by more nimble teams who could work with smaller, divided budgets. For some brands, this meant taking their creative in-house. In short, ad agencies had essentially built themselves into big, sinking ships… And Jon and Kevin found themselves on one. So they jumped off.

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