Currently, social media marketing is considered to be the most effective method to promote the service or products of your brand. Social media promotion is divided into two types—organic and paid.
Organic conversion appears as the result of interacting with your regular followers or new users that have found your post by hashtags, title, name of the brand, and so on. Paid advertising entails targeting your content to a specific audience including age, gender, location, professions, and spheres of activity.
You may wonder how you can check the efficiency of your social media marketing? The answer is simple. We recommend using one or several social media monitoring apps to track the results. Further, in this article, you will read about the top 10 business-friendly tools for controlling and evaluating your social media activities.
Taking into account the common features of social media monitoring apps, we can see that evaluating the effectiveness of your social media activities is really important. And using this type of application, this process is simple and impactful for your marketing strategy.