Currently, social media marketing is considered to be the most effective method to promote the service or products of your brand. Social media promotion is divided into two types—organic and paid.
Organic conversion appears as the result of interacting with your regular followers or new users that have found your post by hashtags, title, name of the brand, and so on. Paid advertising entails targeting your content to a specific audience including age, gender, location, professions, and spheres of activity.
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You may wonder how you can check the efficiency of your social media marketing? The answer is simple. We recommend using one or several social media monitoring apps to track the results. Further, in this article, you will read about the top 10 business-friendly tools for controlling and evaluating your social media activities.
Loomly is the online tool that was designed particularly for monitoring your content and interactions with your content on social media. The app covers Instagram, Twitter, Google+, LinkedIn, Pinterest, and Facebook. Here is how it actually works. You create a calendar for posting content on your social media profiles. It looks similar to a common content plan.
What is great is that you can create several calendars for different blogs or types of content. You choose the social media accounts, write a title, and description, add visual content and preview how it will look on your profile. For more examples, you can surf the writing service SupremeDissertations. Additionally, Loomly helps generate engaging and trendy content previews to attract your followers more. The tool provides a 15-day free trial period, so try it now!
Buffer helps with pushing your blog article automatically. You pick the social media where the link needs to be published, write content previews like writing service Best Essays Education does, and send this post to all social media profiles connected to the application.
Along with automated posting, you are able to monitor the results of these posts—number of impressions, clicks, comments, shares, and so on. Buffer also enables collaborative work as the account can include several users depending on the pricing plan you want to select. In addition, you receive 14 days of free usage to test it for your social media accounts.
Cyfe tool help to visualize the results of your posts on social media profiles within a single dashboard. It means that all information and insights on how your content performs on social media are structured in a clear way. Cyfe can also alert you about interactions with your content via your smartphone or email in real-time. In addition, the dashboards can be customized to your brand and specific requirements. Among the metrics, you will monitor mentions of your brand, for instance, from custom writing reviews TrustMyPaper, the number of likes, and visibility in search by keywords.
Post Planner is another business-friendly social media tracking tool due to its affordable monthly fees starting from $3 depending on the size of your company. The website allows users to create several calendars where they can schedule regular social media posts. You need to write content previews in advance, add links and visual content to them as well.
Post Planner also shows the score of your content preview whether it is engaging, short, or long enough, and you can make the changes before publishing. This tool also saves your working time by posting the same link on all possible social media accounts where your brand is registered.
Later social media management tool is mostly used for monitoring your activities on Instagram, but you can also connect with other social networks like Facebook, Twitter, and Pinterest. As the app focuses on Instagram where visual content is as vital as the text (images and videos). Later shows the visualized calendar of your Instagram accounts, meaning how your posts will look after posting. You can also add links to other resources or online stores if this is an ad.
It helps marketing managers to locate posts in the logical order by the topic of the blogs, color palettes, video tutorials, or whatever they are going to publish.
Hootsuite is supposed to be one of the most popular social media management tools. Along with tracking all activities related to your content on profiles, the application helps you compare the quality of your content with your direct competitors. This is the way you can improve your content and be ahead of them.
Hootsuite is capable of splitting the content conversion into organic and paid so that you can monitor the effectiveness of paid advertising. The minimal pricing plan starts from $29 which is rather higher than other similar solutions.
Zoomsphere is a social media management solution that includes lots of features for advanced monitoring. Foremost, it provides a content calendar where you can schedule each post for the next several weeks or even months. After posting, you are able to monitor the results of content conversion and see the advanced analytics of your profiles.
Why is this app supposed to be advanced? Zoomsphere offers 150 various metrics to evaluate the quality and efficiency of your content. In addition, the tool is available to monitor results for many social media, which gives you the opportunity to cover a larger audience.
If your social media profiles are advanced and count lots of followers, there is a huge probability of missing vital mentions of your brands by other companies. Mention app is responsible for collecting information and alerting about any tags of your pages on social media. It includes getting your company to the top lists, online challenges, reviews of our customers, direct messages for important partners, and so on.
The app also offers to filter all this data by location or date to simplify the search for needed messages. Mention enables collaboration, so you can easily share this information with other colleagues and stakeholders.
Along with scheduling the upcoming posts on your social media profiles, eClincher allows users to answer the direct messages from the app. There is no need to log in to each account separately. It also shows the performance of your content on your accounts. In addition, you can upload images to the internal library for your future posts, which also saves your time. eClincher offers a 14-day free trial period to test all basic functions and decide whether this tool suits your workflows.
Conclusion
Taking into account the common features of social media monitoring apps, we can see that evaluating the effectiveness of your social media activities is really important. And using this type of application, this process is simple and impactful for your marketing strategy.
Socialbakers
Socialbakers is the social media management solution that provides users with the general analytics of their activities on social media accounts. It helps content managers with researching trendy topics within the country or certain areas. These trends can also be compared with the competitors to explore the content they post and make your content different and more unique.
All information about interactions with your content is collected and analyzed within the tool, providing you with reports of the efficiency of your content engagement. Such reports usually show the gaps in the content plans in order to adjust them and post high-quality content.