When you launch your company, you most likely have a target market in mind for your services or products. But your initial target market may change as your company grows. For example, many female fashion stores now sell men’s clothing, and many restaurants offer gluten-free or vegan options. Your company will need a marketing strategy that attracts new customers and increases sales.
Using the right marketing strategy, you can broaden your company’s target demographic and reach new customers. In addition, you can expand your business and attract new customers in other markets. Reaching new customers is challenging and doesn’t happen by itself. You must find ways to attract prospects, entice them to purchase and keep them returning for more.
Our simple-to-implement tips will assist you in developing a marketing strategy that can attract new customers and keep them loyal.
Research Your Target Customers
Whether you are a startup or an already-established business, identifying and researching your target customers is the first step to success. You can only sell to your potential customers if you understand them. So, you must research customers in different markets in addition to your initial target audience if you want to reach them. If you need help analyzing your target audience, you can always hire a local digital marketing agency.
For example, if you are trying to expand in the UAE, look for a digital marketing Dubai-based agency that will help you come up with efficient digital marketing strategies to promote your products or services. The agency will run online ad campaigns to reach a specific audience. Furthermore, it’ll focus and show ads only to that particular audience who has opted into the specific niche in some way, using online marketing campaigns.
In addition, they will analyze every click and search a consumer performs on the site using analytics tools, which will help better understand consumer behavior. A local agency will collaborate with you to identify the strategies and technologies to help your company succeed. Experts also help you stay connected with your customers across all social media platforms and capture their attention.
Study the Competition
When expanding into new markets, it’s wise to learn about your competition to understand how you’ll stand out. You can also learn a lot from the companies already targeting your audience. You should find the market’s top influencers and analyze their content. This will teach you how to approach the influencers and build relationships with them, and it’ll also teach you about the behavior of customers in the specific market.
Determine how your competition engages their audience, such as the language and tone of their messages, the leading marketing channels, and the content type they create to promote their business, and go from there.
Use Direct Response Marketing to Reach New Customers
This is an effective tactic in which you ask your customers to respond to a call to action, which usually entails subscribing to your email marketing list or responding to an email. The advantage of direct response marketing is that you’ll build a list of leads that you can contact with newsletters, event invites, special offers, and other reminders to keep your brand in their minds.
This marketing works best when you craft enticing messages that attract customers and pique their interest. But, of course, to reach new customers and increase your sales, you must be consistent with email marketing. So, try to send out newsletters with information about new promotions, products, services, company news, or anything else your customers might be interested in on a monthly basis.
Work With Local Businesses
Remember that only some companies in your niche will be a competitor. Some may sell services or products that will complement yours. So, it’s wise to look for ways to collaborate with businesses rather than compete with them. Collaboration can actually boost your sales.
Try to find complementary local businesses and collaborate with them on joint marketing efforts. You’ll know which brands complement your products because you’ve already researched your target customers. This will help you quickly expand by leveraging an existing business with complementary customers. In addition, the companies in the market will be your best advocates since they can help you represent yourself locally.
To reach new customers in a different market, you need to understand who the customers are and how they make buying decisions so that you can appeal to them. It’s best to create a marketing strategy to achieve your specific goals. Marketing should focus on customers’ wants and needs so that you can identify who might buy your products or services and attract those customers.