Since social media influencers have grown in popularity over the past few years, influencer marketing has started gaining a lot of attention. This method of advertising is far more effective than it appears, making it one of the most important marketing approaches to adopt before the end of the year. In 2021, 67.9% of all U.S. marketers used influencer marketing, and 72.5% will use it this year.
Influencer marketing doesn’t only mean getting likes, shares, or comments on social media; it’s similar to one satisfied client telling thousands or even millions of their friends about your goods. Although there is no one method that’s adequate for all businesses to successfully advertise through influencers, nearly every company can profit with the right strategy.
Read on to learn the best ways to use social media influencer marketing to your advantage.
Establish your brand’s online presence
Before you contact any influencers to promote your brand, you need to make sure that you already have some kind of online presence. You need to have a certain amount of dedicated followers on social media to be able to find influencers that would like to promote your product.
Because promoting products that aren’t doing well could harm the influencer’s reputation, most of them prefer to promote goods that a certain amount of people already like. So, the more active followers you have, the more trustworthy your brand is.
If you are not sure how to go about attracting social media followers, your best bet is to hire a social media agency that focuses on organic growth. So, if you are trying to increase your TikTok following, for example, you can visit HighSocial.com to learn more about how they can help you build a community of real, relevant, and loyal followers around your brand.
Specify your objectives
For brands implementing influencer marketing, reaching their target audiences is the primary goal. This is understandable given that an influencer strategy increases your exposure to their followers. Keep in mind that getting new customers who trust your brand is the main objective rather than making a sale immediately.
Before starting an influencer marketing campaign, make sure to establish objectives and goals that you can actually measure. But also consider how your influencer marketing campaign will fit into your larger social media marketing strategy.
Decide which influencers are best for your business
Influencer marketing meets roughly 80% of the needs of contemporary marketers. When hiring an influencer, you should pay special attention to choosing ones who are knowledgeable about your field of work. Find influencers who have promoted brands with products and services that are relevant to your industry to do the job.
For example, if you’re selling organic, vegan makeup, make sure to look for influencers that promote vegan lifestyle and makeup. The psychology behind successful influencers is for the audience to relate to them enough to try the product out themselves.
Aim for micro-influencers
If you have a small business, you don’t need to spend a lot of money on celebrities or macro-influencers. Micro-influencers are individuals that have between 1,000 and 20,000 followers, and they are the ones who will be most helpful to your business. In comparison to macro-influencers, micro-influencers have a 60% higher interaction rate.
These people are much more accessible than the super famous and engage with the public on a larger scale than most celebrities. So, contact a micro-influencer to accomplish the same task for significantly less money if you cannot afford to hire a macro-influencer to promote your product.
Provide all information needed
If you want your marketing campaign to be successful, you must provide the influencer with the necessary tools. Send them images, videos, client testimonials, and any other materials that could aid in promoting your product. You may also need to send them your product for them to review it properly.
Additionally, you need to be prepared to respond to their inquiries and offer clarification if necessary. When you start to receive questions from the marketing strategy targets, take action to convert them into devoted customers. This will enable you to achieve your marketing goals that lead to sales.
Influencer marketing is one of the most successful strategies for improving your brand’s online presence. When used properly, influencer marketing can increase your lead and conversion counts on social media platforms and your website.
Not only that, but according to 71% of marketers, influencer marketing generates higher-quality traffic and clients compared to other marketing initiatives. It is therefore a very cost-effective strategy.