The world is constantly changing. Before the invention of the internet, marketing required most individuals to print fliers and pass them around to physically reach customers, or use newspapers and billboards for advertisements. However, most marketing campaigns are digital now. In this article, we’ll discuss 4 reasons why you should be learning digital marketing skills today.

4 Reasons Why You Should Study Digital Marketing in 2022

Becoming a digital marketer is something you should consider in our day and age, and below are 4 reasons why:

  • Availability for all academic backgrounds.
  • One can work from anywhere.
  • Various employment opportunities.
  • An ability to switch careers later on.

1.   Availability for all academic backgrounds

Digital marketing is something you can learn no matter who you are. You get better at it through perseverance and willingness to learn. Today, there are many online educational platforms where it has become easy to learn what you need to start. You can also decide to get a bachelor’s degree to boost your chances of employment. Essentially, with digital marketing, your skills and ability to think outside the box are needed for success.

2.   One can work from anywhere

The pandemic forced many businesses to close their physical offices; however, for companies that relied more on digital communication, their workforce could continue their operations effectively from home. This meant they were able to weather the economic storm that shortly followed. As a digital marketer, you can work from almost anywhere as long as you have a strong Wi-Fi signal. This is an excellent option if you want to spend time with family or travel. While there might be instances when you need to visit the office, it’s often not a requirement of the job. You can travel to another country without having too much to worry about.

3.   Various employment opportunities

LinkedIn expects the need for digital skills to rise in the following years. Companies today need marketers to get their products out to consumers as swiftly and effectively as possible. Hence, many of the best companies scramble for individuals with the required talent. This is because there’s a current skill gap between what businesses need and what the workforce can provide. Therefore, if you choose to study digital marketing, you would be making yourself a prized asset in the job market. However, It’s important to note that even after studying digital marketing, you would still need to stay relevant by learning about the latest trends in the field.

4.   An ability to switch careers later on

Becoming a digital marketer may require you to pick up on some valuable skills along the way, such as SEO, video editing, and UI/UX design. These skills would aid you in marketing, but they can also apply to other fields. For instance, with video editing skills, you can decide to switch to YouTube and be a content developer. Even if writing long scripts isn’t your passion, you can get online writing services that will do this for you at reasonable prices. You can also go into mobile app development with your UI/UX design skills. Honestly, there are so many opportunities that you won’t be very limited when it comes to your options.


There are so many reasons why you should learn digital marketing that it was hard to just limit it to four. Perhaps the most important is that anyone, despite their background, can learn it. If you have been contemplating whether you have it in you to start a career in digital marketing, hopefully, this article has helped you to make a decision.

Author’s Bio

Joanne Elliot is a freelance writer and digital marketing expert. She has worked with startups and large businesses to create a presence in their respective markets. Joanne enjoys writing and regularly makes posts on digital marketing and other related topics.