When you are designing a website for your start-up, you will want to design it with your customers in mind so that they are given a seamless experience online and to encourage them to buy as much as possible from you and your brand. If you are struggling to make your e-commerce dreams come true, here are some web design tips you should follow to help boost your growth.
· Hire a Web Developer
Before you try to create a website yourself, you should consider whether you have the skills to do this well, or whether you believe that any website you create will instantly flounder. If you are not technologically adept, you should consider hiring a web developer to help you create the e-commerce site that you have always wanted. They will be able to aid you in combatting the modern challenges of Shopify and WordPress and designing a website that your customers will adore and return to. You should not pick just any old web design company, though. You should look for a well-reviewed and recommended option such as Magecloud.
· Create Customer Accounts
To enable your customers to purchase items within a few clicks and to reward loyal customers, you should ensure that you offer the option for customers to create their own accounts. This will allow them to save their information, such as their bank and shipping details, for next time, as well as give them the chance to track and view their orders and monitor returns. However, if you plan to allow customers to store sensitive information on your website, you should ensure your site is secure.
· Include Graphics
Your customers will want to know what exactly they are buying. This means that you should make images a giant part of your website. These can also make your site easier to navigate as your customers can instantly spot what they want without reading the small print. However, you should ensure that your product images are clear, vibrant, and well-organized so that your customers do not feel completely overwhelmed when they look at your website.
· Opt for Clarity
To ensure that your customers are not stunned the moment that they get onto your website, you should try to opt for a minimalist and simple design in neutral colors, or those that match your logo or overall brand design. You should make sure that your pages are not crowded, and you should consider adding a menu and large buttons to help your customers get to where they want within seconds.
· Optimize Check Out
You should also try to make the checkout process as simple as possible by allowing customers to check out on single page rather than step by step. You should also offer multiple payment options, and some of the newer payment types like Afterpay and Applepay. Make sure that discount code forms are obvious, and design a screen that can confirm your customer’s order and that has their order details on.
