In a modern digital landscape, the right skills for targeting audiences and driving sales have never been more efficient.

As audiences and consumers have become increasingly digitally integrated into daily life, the demand for digital marketers has risen. The field is a lucrative one, expected to reach a value of  $807 billion by 2026.

With so many job opportunities, it is a great industry to get involved in if you have the necessary skills for the role. Today we will highlight them with the aim of helping you find the right fit.

Content Marketing Roles

At the core of building a brand is digital storytelling which comes down to the content creators whose end goal is to attract the audience.

Anyone who can think outside of the box and has a way with words might find they are perfect for the role.

Remember, if you are going to work remotely in the digital marketing landscape, you’ll need an array of cybersecurity tools to protect your and your clients’ sensitive information.

If you ask yourself: “Is it worth getting a VPN”? the short answer is–yes. This and other security tools will help you secure data transmission from any part of the world.

Now, let’s look at the content marketing roles you might be interested in.

Content Writer

Content writers are responsible for crafting blog posts, articles, website copy, and other written materials that resonate with readers and align with a brand’s voice.

Necessary Skills:

  • Top-notch writing skills, good grammar and vocabulary;
  • Ability to research;
  • Good knowledge of SEO;
  • Strong understanding of audiences and marketing strategies.

Who Is This Role For? Storytellers who are capable of tailoring their writing style to the audience and explaining concepts so that anyone can understand them while maintaining the brand’s tone.

Content Strategist

Content strategists are the delegators who oversee the content being written to make sure it is consistent and true to the brand. They help plan and schedule the content for the brand. Strategists ensure the content aligns with the brand’s ethos and objectives, both short-term and long-term.

Necessary Skills:

  • Strategic analytical thinking;
  • Project management skills;
  • SEO knowledge;
  • Previous content creation experience.

Who Is This Role For? People with a creative edge who think analytically. Those who are able to see the big picture, break down objectives, and work toward an end goal consistently.

Copywriter

Copywriters drive conversations and engagement by creating persuasive content across a range of modern marketing mediums. Through ads, email campaigns, and landing pages, they write compelling content that influences, entices, and sways.

Necessary Skills:

  • Persuasive writing skills;
  • Understanding of audiences, personas, mindsets, and psychology;
  • Sales experience;
  • Strong attention to detail;
  • Imagination.

Who Is This Role For? Motivating writers who are able to sway opinion, sweet-talkers, and sellers with a convincing written spiel.

Social Media Marketing

As the name suggests this role entails using Facebook, Instagram, Twitter, LinkedIn, and other widely used platforms for the promotion of goods and services.

With social media marketing, brands can build loyal audiences through regular engagement.

It is highly effective and one of the most common forms of digital advertising with a great success rate. As many as 58% of US consumers purchase after viewing ads on social media.

Social Media Manager

The job requirements of a social media manager involve a lot of interaction.

They essentially organize and supervise social media posts and respond and engage with the audience. The post’s performance can then be analyzed and improved for better engagement.

Necessary Skills:

  • Solid communication;
  • Ingenuity;
  • Audience analytics;
  • Knowledge of trends
  • Skilled in social media tools.

Who Is This Role For? Content creators who are socially inclined and enjoy interaction have an analytic mind and know how to express and conduct themselves professionally to be brand representatives.

Community Manager

Community managers work directly with the brand’s wider audience. The role entails building relationships with the wider community through forums and social media groups.

They calm any tension through mediation and nurture the community environment.

Necessary Skills:

  • An understanding of community dynamics
  • Strong communication and people skills
  • Empathy and positivity
  • Conflict resolution

Who Is This Role For? Peacekeepers and brand ambassadors with tact and managerial experience who know how to foster a welcoming and engaging environment.

Social Media Strategists

The job of a social media strategist is to understand the broader marketing goals of a company and lay the groundwork to achieve them.

Through developing and adapting strategies that can be implemented across a variety of platforms a social media strategist can help ensure marketing stays cohesive and on-brand.

Necessary Skills:

  • Highly organized;
  • Logical and strategic;
  • Proficient in social media tools;
  • Knowledgeable in trends and performance analytics.

Who Is This Role For? Creative thinkers who are analytically inclined and know how to adapt strategies to achieve long-term goals.

Search Engine Optimization (SEO)

SEO roles are focused on improving traffic and visibility making sure that marketing campaigns and content gets to where it is supposed to.

SEO Specialist

This roleinvolves putting technical SEO practices into place to improve a website’s ranking by analyzing, matching, and outperforming competitors’ site content.

Necessary Skills:

  • An analytical brain;
  • A good grasp of SEO knowledge and content optimization techniques;
  • Competence with SEO tools.

Who Is This Role For? It is a role for problem-solvers who pay good attention to details and have a competitive edge.

SEO Analyst

The job of SEO analysts is to examine the effectiveness of SEO strategies. They work assisted by a host of technical tools that help them interpret reports and make metric decisions based on the data analyzed.

Necessary Skills:

  • Data analysis;
  • Familiarity with SEO metrics;
  • Google Analytics experience;
  • Attention to detail.

Who Is This Role For? Critical thinkers who are data-driven and detail-orientated with experience in the world of analytics and SEO.

Technical SEO Specialist

Technical SEO specialists work behind the scenes on the infrastructural side of things. They ensure that the website itself is coded to optimize its visibility.

Search engines like sites that perform well, a technical specialist has to make sure it has speed and crawlability as well as all the necessary site architecture to be found in a sea of similar websites.

Necessary Skills:

  • Coding knowledge (HTML, CSS, JavaScript);
  • Site-building experience;
  • Problem-solving skills.

Who Is This Role For? This is for those with a practical mind who are technologically proficient in web development and site-building.

Pay-Per-Click (PPC) Advertising

The modern PPC model is a highly-measurable advertising method. It functions by giving other businesses an advertising space offering it to the highest bidder aided by data-driven decisions and an analysis of returns.

PPC Specialist

PPC specialists optimize bids and use targeting techniques to make sure that adverts get a return on their investments (ROI).

Necessary Skills:

  • ROI data analysis;
  • Bid management skills;
  • Attention to details;
  • Marketing experience;
  • Proficiency in Google Ads, Facebook Ads, etc.

Who Is This Role For? Meticulous workers who like challenges and thrive in a data-analysis role.

Paid Media Manager

This role involves cross-co-ordination and budgeting to make sure advertising efforts are cost-effective.

Necessary Skills:

  • A strategic mind;
  • Budgeting skills;
  • Multi-channel expertise;
  • Leadership qualities.

Who Is This Role For? Movers and shakers with plenty of experience in PPC and the ins and outs of digital marketing across a variety of mediums that can lead well and designate.

Display Advertising Specialist

This job focuses on the creation and management of rich-media advertising campaigns, typically banner ads and video ads.

Necessary Skills:

  • Creative design skills;
  • Audience targeting;
  • Campaign optimization;
  • SEO knowledge.

Who Is This Role For? Creative types who are familiar with a range of visual media tools. Someone who knows how to run an appealing campaign that catches the eye of those scrolling and ultimately gets the all-important clicks it needs to make a profit.

Email Marketing

While web content and social media are great mediums, email still remains the most direct way to contact consumers, and these days, it can be tailored to have a personalized touch.

Email Marketing Specialist

Creating email campaigns with compelling messages that get customers to act.

Necessary Skills:

  • Writing, segmentation;
  • A/B testing;
  • Knowledge of conversion metrics;
  • Open rate analysis;
  • Familiarity with Mailchimp and similar.

Who Is This Role For? This is a great writing role for creative content writers who excel in customer segmentation, analysis, and conversion.

CRM Manager

Customer engagement specialists who can oversee and manage customer relationships and improve retention with effective strategies driven by data.

Necessary Skills:

  • Data analysis;
  • Strategically approached;
  • Customer segmentation experience;
  • Experienced with CRM software tools.

Who Is This Role For? Data-driven marketers who are customer-orientated have managerial experience and know how to create retention-based strategies.

Marketing Automation Specialist

The role of marketing automation specialists involves using automation tools to streamline marketing campaigns and make sure that they are personal, consistent, and with a quick turnaround.

Necessary Skills:

  • Firm grasp of marketing funnels;
  • Analytically inclined;
  • Technically proficient;
  • Experienced in automation.

Who Is This Role For? Tech-savvy individuals who love efficiency and know how to optimize strategically from an analytical perspective.

Analytics and Data

Analytical roles are the cornerstone of digital marketing, without the data, the campaigns fall short in a saturated market.

Whether it’s data collection or analysis and interpretation, all informed decisions rely on the insights gained from the analytical and data-focused roles.

If you’re a numbers person who enjoys uncovering insights, this area might be where you thrive.

Digital Marketing Analyst

The job of the analyst is to track and interpret reported data setsto recommend the next move. track

Necessary Skills:

  • Data analysis and interpretation;
  • Google Analytics proficiency;
  • Thorough reporting.

Who Is This Role For? Number-orientated critical thinkers who enjoy spotting and uncovering insights that could potentially improve everything.

Data Scientist

The responsibilities of a data scientist are to analyze large data sets through machine learning to gain insights that predict future trends and customer behavior that can be put to use for ad targeting.

Necessary Skills:

  • Statistical analysis;
  • Machine learning skills;
  • Coding (Python, R);
  • Familiar with big data tools.

Who Is This Role For? Those with a background in data science who can code proficiently and who have an interest in marketing.

Conversion Rate Optimization (CRO) Specialist

This specialty is focused purely on round conversion rates.

Typically, behavioral analysis metrics will be used along with A/B content testing strategies, and then from the performance metrics other techniques can be adopted to improve conversion that leads to retention.

Necessary Skills:

  • A/B testing experience;
  • Good data analysis skills;
  • Knowledge of UX;
  • Ability to interpret and predict customer behavior.

Who Is This Role For? Strategy lovers who are driven by conversion rates and aren’t afraid to experiment to optimize user experiences.

Conclusion: Picking A Digital Marketing Path

The roles in digital marketing are diverse and constantly evolving as the world becomes increasingly more digital.

With job opportunities for wordsmiths, analysts, and techy, it’s an exciting and dynamic field with plenty of paths to choose from.

Deciding which is right for you boils down to what excites you and where your skills can add value.

Of course, skills can always be honed if you are eager to learn and develop your skills then whether you are a social butterfly or more data-driven you can thrive and grow in digital marketing.

Hopefully, the above guide will have enlightened you on the rewarding careers available to you in the world of digital marketing.