Salesforce research shows 87% of buyers start their purchasing journey online, which reveals the significance of a website for a business setup. Once you decide to develop a new website for your venture, one of your primary concerns is hiring a reliable and reputable web design company, that is up to the task.
Research reveals that around 48% of customers consider website design, the first credibility factor; so, prepare yourself accordingly as the stakes are high.
Selecting a Web Design Agency, that’s the Perfect Fit For You:
There are many web design companies to select. Making efforts to find out which one is right for your business can be a tedious job. Choosing a suitable digital marketing agency is an important decision. The best web design agency can give your business the effective jumpstart it needs. After all, your website will make the first impression on your prospective customers. It will become the face of your company, and in several situations, it works as a lead generator.
Your website works as a driving force behind whether or not people wish to do business with you or your contemporaries. Hence, it is essential to select a web design agency that will help you get the desired visibility in your target niche. They pave the way to help you accomplish your business goals and eventually take your business to the next level.
However, the selection procedure can be challenging and risky, especially with many freelance designers and snake oil salespeople offering overnight success and first-page Google ranking.
Every business has unique requirements and goals. Here are some tips to help you identify if a web design agency is a right fit for you or not:
Take Charge of Your Design Requirements
An average user takes 0.05s to draft an opinion about your website. Hence, you need to be at the very top of the design procedure to make sure that your website cerebrates your business as well as your ethos.
In simple words, before working with a web designer, you should have a draft of how you want your website to appear and function.
Maybe you want to increase your business sales or stimulate a customer relationship management (CRM) program for a complete evaluation. Do you want to include a payment mode or query /contact forms for users? Do you want to add any level of security?
As the website owner, you should have a rough picture of your ideal website and then observe how your prospective web design team reacts.
Do not forget: your website is a significant facet of your online presence, and you would only want to hire a professional to develop it.
Ask for the technically sound alterations of your ideas because this shows the standard with which, the web design agency functions. Question the designers how they expect to meet your requirements and do not choose those companies that agree with anything and everything you suggest. Chances are, they are only interested in money, and don’t care genuinely, for the future of your business.
Web Design Companies Should Offer Their Ideas
While the best design agency is always open to your ideas, you also need someone who challenges your opinions and brings a new point of view to your vision or strategy. While no one knows your business better than you, your site has to be designed by someone who specializes in designing. Hence, make sure you choose a company that offers conversion-focused web design.
If a website agency is ready to provide you with a replica of your ideas, then you haven’t got the best match for you. Your designer should share their expert knowledge and match it with your professional knowledge.
Request for Their Previous Project’s Proof of Work
The work done for the previous clients exudes the professionalism, expertise, and experience of a good web design agency. Hence, make sure you check their work portfolio, before hiring. It says a lot about their work style, technical expertise, and familiarity with the changing trends.
Additionally, find out if the web design agency has experience in your niche or not because, according to your niche, you may require making suitable amendments to the design. For instance, a ”taxation service’ website will be different from a ‘sports goods’ website.
Judge their past projects fairly and look for the following points:
Is the website responsive?
Is the navigation simple and intuitive?
Do the visual and text-based parts overlap?
Is the context optimized according to different devices?
A top web design agency doesn’t compromise with aesthetics while supporting a good user experience. Online reviews are a great way to know about the legitimacy and reliability of a company. Just check the review sites and look for the feedback of their previous clients for the web design agencies you have shortlisted to know whether it is the right pick for you or not. If you notice a lot of negative comments, then consider it a red flag.
Importance to User Experience
User experience is the fundamental aspect of assessing the quality of your website. Even if you do well in the ‘0.05s test’, you still don’t have the guarantee of conversion.
Your web design should focus more on the web content to guarantee online success. In fact, as per 77% of the best agencies, a bad user experience is a major turn-off for customers.
Web designing is more than structure and functionality. It includes an actual substance that allures the visitor to turn into a customer. When choosing web design agencies to partner with, make sure you analyze the type of content, they usually deliver.
You can analyze their quality by assessing how deep they are ready to explore in your niche, their research before meeting you, and their plan of action to cater to your prospective customers. The content should synchronize with the design. A good agency maintains a balance between the content and appearance of the website.
Keep in mind: the quality of the content has a significant impact on your conversion rate.
A Good Marketing Team Supports the Web Design Company
Who doesn’t want their website, to grow their business? If you are looking forward to increased sales, you should select a web design company with digital marketing experience. A company without a marketing team is like a car without an engine. Yes, it may appear impressive, but it will not go anywhere or perform.
With the evolution of the internet, active digital marketing has grown extensively to make your website perform and yield exceptional results. You would want a website that doesn’t just look good but works too! When a web company has a team of developers, designers, digital marketers, and content creators, you can be sure that the result will be more than just a pretty paperweight- it will generate sales.
Analyze the Tech-Savviness of Web Design Agencies
At the end of the day, you want your web design to be the best of every development taking place through the changing virtual arena. It is only desirable that you partner with a web design company at the top of its game. Without a tech-savvy team by your side, it is essential to develop a competitive website in this cut-throat competition.
What CRM is the Company Using?
Static HTML websites have taken a back seat now. The new-gen websites are designed using a content management system (CMS) such as Magneto and WordPress. Without a CMS, you will find yourself in need of a web developer every fortnight for a website upgrade.
Do They Have Expertise in Responsive Web Design?
Responsive web design has been a core prerequisite for a site. 61% of the users never return to a site if they have a poor experience while browsing it the first time. And, over 40% choose a competitor’s website in place of it.
With mobile devices adding up to 80% of the global internet usage, responsive web design has become more of a necessity for your website design to stand competitively in this cut-throat virtual landscape.
Do They Have Experience in Multiple Fields?
You may think that a good web design company should only specialize in one industry. After all, if they develop websites for dentists, they should have all the knowledge related to the field? Well, maybe! But, it also means that you may get a cookie-cutter website that looks like 80 other dentist websites they developed previously.
A web design agency that works with a broad spectrum of clients or in different industries has a higher chance of creating a unique and decent website that will help you get exposure from a vast and more diverse audience. As a business owner, one thing which you never want is for your site to like the others. It is vital to make your stand out of the crowd to catch the attention of the visitors.
The Website Design Company Should be Updated With the Latest Design Trends
What you don’t want from your new website is a design that looks ancient. Web design should always be according to the latest technology and modern design trends. There is a higher chance for a customer to trust your website if it looks fresh, contemporary, and updated. High-grade, advanced web designers incorporate the latest trends too into their designing strategies.
A web designer should be well-aware of parallax scrolling, responsive design, content management systems, advanced web development process, flat design, and dozens of other elements, trends, and styles. But surely, it doesn’t mean that you need to add all the latest fads. You need to maintain a balance between the recent development and proven methods. A website needs to evolve with the changing trends.
They Should Have a Point of View to Look at the Big Picture
Internet was limited, 15 to 20 years ago. During that time, websites were limited to yellow pages. However, today in this digital world, things are more interconnected than ever before. The website should have a complete demonstration of the digital space. Create your website keeping the bigger picture in mind.
If they don’t know how to differentiate between off-site Search Engine Optimization and on-site Search Engine Optimization or the difference between traffic and ranking, the role of citation, or the significance of link building, they are possibly not a suitable web design partner for your business.
They Have a Strategic Procedure for Success
An efficient web design company has a straightforward discovery procedure that allows them to attain success. It may grow as the industry advances and can be tweaked slightly for a particular project or under specific situations, but there is a proper systematic plan for success. If a web company has one, it showcases that it possesses the right skills and experience to bring success to your business.
They Set Objectives, Analyze Progress and Focus on Improvement
The task of a good web design company doesn’t end after the site is built and launched. Primarily, their job begins from there. So, if your web design company plans to quit there, it is a significant sign that the company is not suitable for you. A good web design agency with an efficient marketing department establishes objectives, analyzes their progress, and constantly improves. In today’s world, the moment your site lies static, you start losing business to your competitors.
Are They Reliable and Trustworthy?
After the goals are set, a good web design company doesn’t need to be told how to implement a strategy. They work to accomplish the agreed-upon objectives most suitably. If you feel that you have to babysit the designers and tell them what to do at every point, then it is a red flag.
Do They Render Optimization and Maintenance?
Building a website is a daunting task, but the same amount of effort is needed to maintain and optimize it. Web design experts who know what they are doing will easily prolong the engagement with optimization and performance-assessing amenities. Thus, choosing the right web design agency for your new website isn’t going to be simple, but a good team of web designers is undoubtedly worth the money and time.
Finding the best web design agency isn’t a simple job that you, as a business owner, have to perform. However, if you need one, then the best advice is to start seeking recommendations. Other business owners have been on this road; thus, it will be easy to find out about their web design experiences and the company they have tied up with. Whether you want a local company or an off-shore company, the choice is yours. Just look at the top companies and pay attention to their reviews. Always be careful with the spammy ones.
If you find someone feasible for you, schedule an appointment with their executive to discuss your requirements. Once you have found a decent company that you can rely upon to accomplish your goals, your job gets more straightforward, and you can focus on the other fields.
Dave is an Emmy-Award® winning web designer/developer and has worked in the digital media industry in both newspaper and broadcast television since 1999. He has also worked as an Art Director for a medium-sized advertising agency in the South Florida market and TheeDigital's customers' are benefiting from his talent these days.
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