Websites need traffic for various reasons. The most common reasons are to build a following, increase revenue, and grow your brand. If you’re looking to bring onboard new customers, increase sales, or even get more people to visit your website in general so they can find out more about what you have to offer, this article will explore five tactics that can be used to boost traffic and give your site the boost it needs!
· Improve Your Content
Improving your content is one of the most effective ways to increase traffic to a website. This means it needs to be high-quality, well researched, and showcase yourself as an expert. Use language that inspires action and makes it easy for readers to understand what you are saying. For example, instead of “My company offers…”, use “We provide our customers with…” instead.
You will need to focus on both on-site and off-page content, including link building. The latter does involve a lot of work beyond content creation, so it is recommended that you enlist the help of an expert agency like Click Intelligence to guide you through the process and ensure you are doing nothing to result in Google penalties and the like.
· Do Keyword Research
Without keywords, you will struggle to get any traffic, as these clue Google into what your brand is and what you offer. Google can then properly rank your website so that it shows up when people search using that keyword(s). Tools to find the keywords you should be ranking for include Google Adwords Keyword Planner, Moz’s Keyword Explorer, and SEMrush. Your keywords should not be too competitive, but they should also have high traffic volumes and be relevant to your brand – you mustn’t overuse them, though. Careful SEO is vital here.
Top Tip: You can see what others are doing that works and then do it better than they have done it. Looking over your competition is the best way to see what customers are searching for and how you can take that traffic.
· Promote Your Website On Social Media
The traffic that comes from social media is more than any other online marketing tactic. If you want to boost your traffic, you should use all of the popular social platforms to communicate with customers and potential customers.
Use your social media platforms tto promote your website and gain new followers, share content about your business and help get people to visit your site.
· Offer Free Samples or Trials of Your Products/Services
Offering free samples or free trials, depending on whether you offer products or services, is a great way to create opportunities for customers to interact with you and your brand. The try before you buy tactic will encourage people to visit your website and see what you offer so that you can build better relationships with them and keep in touch with them through email marketing.
This also helps promote word-of-mouth marketing.
· Build Authority Through Influencers In Your Industry or Niche
One of the most effective ways to get people to visit your website is by building authority through influencers in your industry or niche. You can do this in various ways, including interviewing them, writing guest blog posts for their blogs, and asking them to link to your site whenever they mention it in a blog post or on social media.
