Google issued their latest version of the world’s most popular analytics software in Oct. 2020. With it comes a new interface and way of tracking your website and app interactions. Along with all the headaches that come with learning and getting comfortable with a new platform. This does not mean the standard Universal Analytics is going anywhere soon. If past analytic updates are any indication, it may take years before the last remnants of Universal Analytics tracks its last page view. So, do you need to switch from Universal Analytics today, and what happens when you do?
The Difference Between Universal Analytics – UA and Google Analytics 4 – GA4
You notice that I asked “when” you should make the switch, not “if”. There is no doubt that GA4 is the future, and no matter how much you resist, it will become the default interface soon. There are a couple of reasons for this.
Benefits of GA4
It’s not all doom and gloom. The new features in GA4 are very promising, and in many cases more intuitive than UA. For instance, much of the event tracking that you once needed to manually set up is done out of the box with GA4. With GA4’s “Enhanced Measurement” data on scrolling, outbound clicks, video engagement, and file downloads are automatically set up. In fact there are many “Events” preset-up that just need to be turned on to start tracking. It also combines app and web data on one platform.
Should I Remove Universal Analytics from My Website?
GA4 is new, and yes it will eventually take over as the default platform. However, it is not yet time to do away with your trusty Universal Analytics property. Most of Google’s analytics development is going to be focused on GA4. That is a good thing, but it also means there will be a higher chance of it breaking, and bugs are sure to pop up.
Embrace the fact that this will be the new way analytics are reported and start to familiarize yourself with it now. Set it up to run concurrently with your current UA. Compare the results, see how event tracking has changed, learn the new terms and reports, you won’t regret it.
Need Help Understanding Your New GA4 Reports?
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