As you likely know, social media is a great place to share photos of family vacations and other mundane things. It can also be a cesspool for social bullying and other atrocities. But, social media can also be an amazing resource for gaining valuable insight into increasing your online sales. Name the product or service and it’s pretty much guaranteed there’s an influencer that will share their experience with you on one of the social media platforms.
To be a successful digital marketer these days it’s important to use any resource that you can in order to sell your product. In order to facilitate this, I decided to research the most popular influencers on social media and discuss where their expertise lies. Clearly this list won’t include every influencer in every area of online sales, but hopefully it will give you a pretty look at some of the ones that are out there, and maybe you’ll find something that might help your online sales efforts.
I didn’t put the following names in any particular order, I’ll let you vote for the influencers that you find value.
Neil runs a digital marketing company and has nearly 400,000 Twitter followers. The one thing you’ll love about Neil’s posts is that he knows exactly the questions people are asking about marketing, eCommerce, SEO, and more… and posts answers. His posts include his own personal thoughts and also posts to more in-depth topics on his website.
Steve shares tips on creating a successful online business selling linens, allowing them to quit their day jobs. Steve and his wife claim they made over $100k in their first year of business. Steve’s posts share lots of things, along with selling books and programs, you’ll also get some valuable free tips.
Marsha Collier has a huge following, and for good reason. Her frequent posts contain timely statistics and links to other articles that are extremely valuable and interesting. Marsha’s background is making money on eBay, and she even authored many “For Dummies” books on the topic. Don’t worry though, her posts are more than helpful, and aren’t used to sell her merchandise.
Kunie is an Ecommerce advisor with roots in direct-to-consumer global digital sales. The value in Kunie’s posts is that he posts quick, valuable information without a lot of selling of books, etc. His posts are entertaining and he also shares links to other posts that he finds valuable.
Felix specializes in selling products on the Shopify platform and offers his experience to help boost your sales. Felix works for a company that sells men’s grooming products, and hosts a podcast called Shopify Masters. One thing you’ll like about Felix’s posts is that you get a lot of free and valuable information.
Sarah is a British marketer that specializes in growing online sales globally using digital sales. Her posts include a lot of book promotions, but she also posts some really valuable industry news that gives insight into marketing from a global point of view.
Armando is a content marketing specialist and posts helpful videos that make it easy to follow and breakdown information. If you get more out of watching someone talk about topics than reading them yourself, follow Armando. Not all of Armando’s posts are about Ecommerce, but not surprisingly there’s a lot about marketing products using video on social media.
Shabbir’s Bootstrapping Ecommerce Twitter account is packed with valuable information about consumer trends, products to sell online, using SEO to boost traffic and even selling items on Amazon.
Personally I think Twitter is a better platform for quick information, and Instagram is better for photography, but the Digital Marketer is the exception to that rule. This Ecommerce Instagram account posts a ton of visual Ecommerce marketing information that I think you’ll find extremely valuable.
Wholesale Ted is a YouTube channel for Ecommerce business owners and contains valuable information that is super easy to watch. Videos to give advice on just about any Ecommerce topics. Sarah’s videos are well produced, entertaining, and of course informative.
Andrew Youderian publishes valuable Ecommerce content packed with helpful insights. He also knows a great deal about shopping sites, such as Google Shopping and Amazon. Andrew’s posts are succinct to the point and easy to follow.
Amy’s posts revolve around helping digital business owners with marketing strategies to engage and build their Ecommerce footprint. Her Tweets are frequent (multiple daily) and are very helpful and informative.
