Renewable America

Renewable America is a California-based solar and energy storage company focused on optimally sized projects that positively impact local communities.

The Renewable America team has a strong brand in the industry, but it wanted to modernize it for 2024. The current website was not up to industry standards nor its potential. Feeling a bit dead and outdated, the team wanted to bring excitement to its site, creating something memorable without looking too basic.

To bring some flash and flair, the twentytwo & brand website design and development team sprang into action building out a site strategy that included dynamic animations, updated messaging, and design work along with a consistent look and feel to speak to various audiences. Because their audiences are so broad, the twentytwo & brand team had to think strategically around how to tie the company’s expertise, encompassing everything from initial design and engineering to procurement, construction, and long-term maintenance, into positioning that resonated.

Focusing on the company as a one-stop shop partner, the team created a compelling website that demonstrated the various capabilities in a simple easy to understand way, speaking to audiences from engineering and construction partners to finance and risk management companies. As an end-to-end partner, Renewable America was looking to create a vibrant look that spoke to its strong brand position in the industry, encompassed the values of high standards, competitive pricing, and exceptional customer service. Delivering on its vision, the website has driven exponential growth in reach within a few short months since launch.