Currently valued at over $300 billion, the digital marketing industry is one of the fastest-growing sectors in the world. Almost all businesses, from startups to enterprises, use digital marketing to reach customers, get sales, and generate revenue. This has also led to an increased demand for digital marketing professionals.
However, the digital marketing space is evolving, with new trends emerging constantly. It’s essential to keep yourself updated with the latest news, trends, and strategies. Here’s where digital marketing blogs come into the picture.
Following digital marketing blogs is an effortless way to learn about digital marketing trends and discover new strategies to improve your marketing campaigns.
If you don’t know which blogs to follow, we’ve got you covered. Let’s look at the top ten digital marketing blogs you should follow in 2022 and beyond.
Who Should Follow Digital and Search Engine Marketing Blogs?
Anyone willing to learn about online marketing, social media marketing, inbound marketing, and email marketing should follow digital marketing blogs. However, if you work in the digital marketing industry or are an aspiring digital marketing professional, following digital marketing blogs can be extremely helpful. Marketing heads and CEOs can also follow these blogs to stay updated with marketing tips and trends.
Ideally, you should follow digital marketing blogs if you are a:
- Digital marketing professional
- Marketing head
- CEO
- Aspiring digital marketing professional
Benefits of Following Digital Marketing Industry Blogs
Following digital marketing, blogs have significant educational benefits. The digital media sector is constantly changing, with new trends coming into the space. Marketing professionals must keep themselves updated with digital marketing news and trends. Following digital marketing blogs is a great way to do so.
These publications share up-to-date content on emerging trends and new marketing tips, techniques, and perspectives. Marketing professionals can incorporate these ideas in their digital marketing campaigns to enhance their online marketing efforts.
Best Digital Marketing Blogs to Follow
There are hundreds of digital marketing blogs in the world, all creating value for their readers in different ways. However, you can’t follow every digital marketing blog on the internet. We have handpicked the ten best blogs you should follow in 2022 and beyond.
Most people in the marketing and advertising industry know Neil Patel. Neil is one of the pioneers in the digital marketing space. His team offers digital marketing services to individuals, businesses, and enterprises. Neil also provides training and support and has multiple free courses on YouTube.
His blog—The Neil Patel Blog—gets over 6 million visitors every month. He publishes a blog post once a week. The blog covers everything from SEO to graphic design to conversion rate optimization, and more. One of the best things about the Neil Patel Blog is depth. Almost all blog posts are 2,000+ words long and have sufficient examples and references to explain each topic thoroughly.
Summary:
- Founder: Neil Patel
- Topics Covered: Actionable tips on SEO, digital marketing, and conversion rate optimization
- Best For: New and seasoned marketers looking for tactical resources to improve marketing outcomes
Search Engine Land is one of the oldest and most impactful digital marketing blogs in the space. If you’re looking for a blog that covers the entire digital marketing spectrum, SEL will be the right choice for you. The content team publishes data-driven articles on search engine optimization (SEO) and search engine marketing (SEM).
If you want more diversified information on other aspects of digital marketing, you can follow Marketing Land, a subsidiary of SEL. Marketing Land focuses mainly on digital marketing announcements, news, industry trends, and insights. The blog publishes daily breaking news stories to help its followers stay ahead of the curve.
Overall, if you want the latest and in-depth digital marketing stats, insights, and trends, Search Engine Land is the right pick for you.
Summary:
- Founder: Danny Sullivan, Chris Sherman
- Topics Covered: Actionable tips, industry news, and insights on SEO, PPC, eCommerce, email marketing, and content marketing
- Best For: Beginner and experienced marketing professionals
If you’re looking for practical advice to level up your marketing game, Econsultancy is a blog you should follow. The blog publishes global marketing insights, actionable marketing tips, and innovative trends to enhance the knowledge of digital marketers.
Econsultancy is one of the most comprehensive digital marketing blogs. It covers eCommerce, digital marketing strategy, advertising, email marketing, and digital trends in detail. It also has a training section where you can access courses on digital marketing, eCommerce, SEO, etc.
You should follow Econsultancy for practical advice on improving your digital marketing strategies. You’ll learn about every aspect of marketing and also delve deep into industry-specific strategies and trends. The Econsultancy team also publishes in-depth research reports.
Summary:
- Founder: Ashley Friedlein
- Topics Covered: Guides and strategies for eCommerce, digital marketing, advertising, social media, customer experience, digital transformation, CRM, eCommerce, and email marketing
- Best For: Marketing professionals, marketing heads, and C-suite executives
Marketo is a marketing automation solution owned by Adobe. The tool helps you simplify the complex business journey, improve your marketing, and generate measurable marketing results. The company has a blog–Marketo Marketing Blog–where you can find the latest industry research, industry news, and articles from industry experts.
The blog isn’t as active as other ones on this list, and you can expect a new article in a week or two. However, the value generated by the blog compensates for the wait. Most topics focus on measurable content marketing strategies and how you can make your inbound marketing initiatives more streamlined.
Some topics readily covered on the blog are measurement, customer experience, data science, lead management, digital marketing, and content marketing. Almost half of the content published on the Marketo Marketing Blog is by the Adobe Team, and the remaining is from expert contributors.
Summary:
- Founder: Adobe
- Topics Covered: Announcements, insights, and tips on digital marketing, event marketing, data science, customer experience, and lead management
- Best For: Digital marketing professionals and senior executives
Moz is an SEO toolkit that allows marketers to streamline their content marketing campaigns. The Moz blog is one of the most visited digital marketing blogs for its in-depth guides and actionable insights. Though the Moz Blog covers every aspect of digital marketing, the primary focus is SEO.
You’ll also get practical advice on creating good-quality content that engages your audience and turns them into leads and sales. The blog features specialist articles written by expert digital marketing advisors and professionals.
While the Moz Blog focuses primarily on educating seasoned marketers and business owners, it’s equally beneficial for beginners. If you’re a new marketer who needs to build their own digital marketing strategies, the marketing advice available on Moz can be of significant help.
Summary:
- Founder: Rand Fishkin, Gillian Muessig
- Topics Covered: Actionable strategies and trends for SEO, SEM, and digital marketing
- Best For: Beginner and experienced SEO and digital marketing professionals
HubSpot is a digital solutions provider that offers solutions like marketing automation software, sales software, customer service software, CMS, and operations software. These tools help small and medium business owners improve their marketing and customer service and grow their business.
HubSpot has one of the top blogs in the digital marketing industry. The blog covers complete digital marketing points, including marketing, advertising, sales, customer retention, social media platforms, SEO, email marketing, and more.
The HubSpot Blog is worth following because it covers a wide range of topics comprehensively. You can find in-depth information on all aspects of digital marketing, from content strategy to Google Analytics Basics to content management systems. The blog is also very active, as the HubSpot team keeps uploading new blog posts frequently.
Summary:
- Founder: Dharmesh Shah, Brian Halligan
- Topics Covered: Tips and strategies for marketing, sales, SEO, customer experience, and email marketing
- Best For: New and experienced marketing professionals and senior executives
PR Daily is a news publication geared towards business and marketing news. Unlike most blogs on this list, PR Daily primarily focuses on news stories. If you’re looking for a resource to find industry news related to marketing, advertising, and business, PR News is the ideal pick for you.
The publication also publishes digital and social media marketing tips and strategies, making it one of the best digital marketing blogs in the industry. However, it may not be ideal for new digital marketing professionals looking to develop their skills and build their own digital marketing campaigns. It’s best suited for seasoned marketing and business professionals who want to stay updated with the latest news and trends in the industry.
The frequency of publishing articles and the wide spectrum covered makes PR Daily a great pick for people looking for the best marketing blogs.
Summary:
- Founder: Lawrence Ragan Communications
- Topics Covered: News stories on business and marketing
- Best For: Marketing heads and C-suite executives
With around 14,000 blog posts on the website, Search Engine Journal is arguably one of the top digital marketing blogs on the planet. SEJ has been the go-to resource for useful digital marketing guides and winning search strategies since 2004.
The blog covers a wide range of topics related to digital marketing. These include SEO, PPC, content marketing, and social media. You’ll also find the latest industry news, webinars, and interviews with experts. Recently, SEJ published an interview with Google’s John Mueller.
SEJ publishes three to six blog posts every day. So, if you follow them, you’ll receive a daily dose of digital marketing news, tips, and information.
Summary:
- Founder: Danny Sullivan
- Topics Covered: Tips, strategies, and news on SEO, SEM, advertising, and digital marketing
- Best For: Aspiring, new, and experienced SEO executives and digital marketing professionals
Social Media Examiner
If you’re looking for a dedicated social media marketing blog, the Social Media Examiner blog will be an excellent choice. It provides step-by-step guides, in-depth insights, and the latest trends to help you create an effective social media strategy.
Social media is booming, and every brand is leveraging social media in some way. However, social media is a different ball game, as you need to connect with users on a personal level. If your social media initiatives aren’t producing the desired results, Social Media Examiner can be an excellent resource for you.
The Social Media Examiner team publishes a detailed blog post almost daily. Besides, they organize conferences, clubs, shows, and events to create value for their readers.
Summary:
- Founder: Michael Stelzner
- Topics Covered: Original research, industry trends, and actionable tips for social media marketing and management
- Best For: Social media marketers and managers
If you’re looking for a dedicated social media marketing blog, the Social Media Examiner blog will be an excellent choice. It provides step-by-step guides, in-depth insights, and the latest trends to help you create an effective social media strategy.
Social media is booming, and every brand is leveraging social media in some way. However, social media is a different ball game, as you need to connect with users on a personal level. If your social media initiatives aren’t producing the desired results, Social Media Examiner can be an excellent resource for you.
The Social Media Examiner team publishes a detailed blog post almost daily. Besides, they organize conferences, clubs, shows, and events to create value for their readers.
Summary:
- Founder: Michael Stelzner
- Topics Covered: Original research, industry trends, and actionable tips for social media marketing and management
- Best For: Social media marketers and managers
Backlinko
Let’s end this list with one of the top SEO blogs on the internet: Backlinko. If you’re an SEO or content marketing professional, you probably already have heard of Backlinko. If not, Backlinko is a free resource that provides useful tips and detailed insights into almost every aspect of digital marketing, though it mainly focuses on SEO and content marketing.
Backlinko also has a unique newsletter. If you join the newsletter (which is free), you get access to exclusive blog posts. These posts are more detailed with actionable information and winning digital marketing updates and strategies.
The only downside of Backlinko is that they don’t post consistently. On average, they post one blog post per month. Hence, the best approach will be to join the newsletter to get notified whenever a new blog post is out.
Summary:
- Founder: Brian Dean
- Topics Covered: Tips and insights into SEO and content marketing
- Best For: New and experienced SEO executives and content marketers
If you’re looking for a blog that helps you build a measurable content marketing strategy, check out the Content Marketing Institute Blog. It’s one of the oldest and most popular content marketing blogs on the internet. The blog’s core focus is to help digital marketers understand the value of content and create effective content marketing strategies.
The Content Marketing Institute Blog features breaking news on digital and content marketing, original content marketing research, the latest content marketing events, and the content marketing industry’s benchmarks.
This blog is ideal for digital marketers and content professionals who want to boost their content marketing skills. You’ll get useful insights and practical tips to ace the content marketing game.
Summary:
- Founder: Joe Pulizzi
- Topics Covered: Tips and original research on content marketing, SEO, and social media
- Best For: Emerging and experienced content marketers, SEO executives, social media marketers, and digital marketers
Conclusion
As discussed, there are hundreds of digital marketing blogs on the internet, and you can choose the one that fits your requirements. Since we’ve picked the top ten blogs, we excluded some renowned names like Digital Marketing Institute, Unbounce, and Social Media Today. In all, you should follow a few blogs whose content is helpful to you. The blogs discussed above can be a good starting point for you, but explore other options and find the best blogs as per your requirements.
